B2B Content Marketing Is The Key To Growth

Stop wondering what you should be doing and start increasing traffic, leads and revenue today.

  • Online course
  • ​Training with Ross Simmonds
  • Length: ​4h 15m

B2B Growth Academy from Foundation Marketing

B2B Growth Academy
from Foundation Marketing

Achieving growth is the goal, but what should you invest in today to get there? 

To achieve growth, marketers invest in lots of things...
  • We invest in people
  • ​We invest in new tools
  • ​We invest in strategies like content marketing
This course is designed to give you an edge in competitive industries and ensure the time you and your team spend actioning content marketing strategies is delivering a return on investment. 
An introduction to B2B Growth Academy (4 mins)
Press Play 👆

Who is Ross Simmonds?

Ross Simmonds is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organizations all over the world ranging from some of the fastest-growing startups & SaaS companies to global Fortune 500 brands.

Ross has been published or featured in publications such as Forbes, Venture Beat, Huffington Post, Mashable, BET, CBC and more.

B2B Growth Academy includes: 

  • Over 4 hours of training + additional 30 minutes of bonus videos
  • ​A copy of Ross' favourite content marketing book delivered to your doorstep
  • ​​Your own B2B Growth Academy completion certificate
  • ​8 bonus resources, templates, worksheets & swipe files
  • ​4 exclusive interviews with:
Chief Growth Officer
Head of PR + Content
Marketing Director
Sr. Marketing Manager

This course will provide you with actionable training so you can confidently...

  • Leverage content marketing to meet your business goals
  • ​Use customer-driven insights to create content
  • ​Create content that generates traffic and leads consistently
  • ​Distribute your content to see the greatest ROI for each piece of content you create
  • ​Scale up your content marketing to achieve growth faster

This course is perfect for you if...

  • You are currently investing time or money in content marketing
  • ​You follow your competitors and know they are investing time or money in content marketing
  • ​You want to generate leads while you sleep
  • ​You have tried a handful of digital tactics and are still questioning the return on investment
  • ​You know you can do better with content marketing but don’t know where to start

— B2B Growth Academy Member —

"The ROI on this course is what I wish I got every time I paid for information..."

"B2B Growth Academy is like having Ross as your own personal marketing consultant at a fraction of the price. The course gives you a tailored perspective around how to develop a strategy, write great content and spread the content exactly where your audience is spending time. The ROI on this course is what I wish I got every time I paid for information. It not only sets the bar—it raises it."

Nelio Leone

CEO & Founder at Urban Monks

Here's everything you'll get INSTANT and UNLIMITED access to inside B2B Growth Academy:

Module 1
The Fundamentals Of B2B Marketing
  • 6 videos
  • ​Length: 45m

What you'll learn in Module 1:

  •  The role of content in B2B
  • ​The ROI of content marketing
  • ​How to think about Google
  • ​Why most B2B content marketing engines fail
Module 2
How To Create Your Content Strategy
  • 6 videos
  • ​Length: 49m

What you'll learn in Module 2:

  • Setting marketing goals
  • ​Defining your target audience
  • ​Prioritizing the most important content & projects
  • ​How to organize your website
Module 3
How To Create Great Content That Ranks & Converts
  • 9 videos
  • ​Length: 1h 17m

What you'll learn in Module 3:

  •  Finding the best content ideas
  • ​How to structure a blog post
  • ​A proven 5-step process for creating content that gets results
Module 4
How To Spread Your Content & Get More Traffic
  • 7 videos
  • ​Length: 39m

What you'll learn in Module 4:

  •  How to rank in Google without using a phony magic formula
  • ​Experimentation & testing 101
  • ​How to use retargeting ads
Module 5
How To Build A Content Team & Execute Your Plan
  • 5 videos
  • ​Length: 41m

What you'll learn in Module 5:

  •  How to set KPIs
  • ​Structures of a high-performing content marketing team
  • ​How to hire content creators
  • ​Building your execution plan

Join B2B Growth Academy today and you'll get 8 bonus templates, playbooks & swipe files...

All created to help you go from strategy to execution right away.

6-Step SMART Marketing Goal Setting Cheatsheet
Set marketing goals that matter. Use this step-by-step template to stay focused on what matters most.
50+ Blog Post & Content Asset Title Templates
No more searching for ideas—just grab one of these titles, remix it to fit your topic & you're ready to go.
Fill-In-The-Blanks Audience Persona Template
If you're talking to everyone, you're talking to no one. Plan your target personas to get your team on the same page.
Audience Awareness Content Planning Template
After you've created your personas, use this template to plan what content to create throughout their customer journey.
Pre-Written Content Creation Guidelines Document For Writers
Brief writers on your brand & set guidelines for how your content should sound to stay consistent.
Link Building Partnership Management Spreadsheets
Easily manage dozens of backlink partnerships with one easy-to-use and share spreadsheet to track placements.
SEO Keyword & Content Mapping Spreadsheet
Track your highest priority keywords, dig into the most important data and plan the content you'll be using to rank for each.
B2B Content Marketing Team Hiring Playbook
Create your job postings, reach the ideal candidates, navigate the interview process & make the right hire.

... and on top of that, you'll also get 4 exclusive interviews from B2B marketing leaders around the world (with more to come...)

P.S. These interviews aren't published anywhere else on the internet. Only inside this course.

Nadya Khoja

Chief Growth Officer, Venngage

On how to hire content marketers, link building strategies & why keeping your entire team responsible for building links is key to achieving your content goals.
Jennifer Hoffman

Marketing Director, DeepCrawl

On how DeepCrawl has identified the characteristics of their audience, inspiring your team to take action, and the importance of establishing a great company culture.
Shannon McGuirk

Head of PR & Content, Aira

On how digital PR campaigns lead to backlinks, the 3 types of journalist content, and how you can prioritize and target each with your campaigns.
Irina Nica

Sr. Marketing Manager, HubSpot

On why influencer marketing isn't just for B2C brands, how to build an influencer strategy, and how she helps her team connect influencer goals to HubSpot's marketing goals.

Turn your marketing strategy into an engine for growth.

Level up your B2B marketing strategy with the insights, techniques, tactics & real-world examples inside this program.

  • Lay the foundation for traffic, pipeline & revenue growth 
  • ​Create great content that your audience can't resist
  • ​Build your content marketing team to scale your efforts

Join B2B Growth Academy Today

Get instant access to the entire program—no time delays or locked content.


  • One-time payment
  • ​Unlimited lifetime access
  • ​Access to all future updates

Still on the fence? 🤔

"Growth marketers, founders and marketing executives of the B2B world—I'm glad you've made your way this far down the page. You're now just one step away from tapping into the content marketing training program that I (and dozens of B2B Growth Academy members) wish I had when I first dove into B2B marketing.

Here's the thing—if I didn't truly believe this course could help you get the results you're striving for, I wouldn't have put my face in front of the camera.

I'll leave you with one question:

Are you willing to invest 4 hours of your time into changing your business and career for the better? This is your opportunity to do exactly that.

Hope to see you on the other side! 👊"
- Ross Simmonds
 Foundation Marketing Services Inc.
 Foundation Marketing Services Inc.